Multi-faceted Marketing Leader ยท Chicago, IL

Chloe
W. Breau .

Translating product complexity into clear, market-ready messaging that drives measurable growth across startups and enterprise environments.

47%
Lead gen growth in 3 months
300%
Audience reach scaled in 6 months
9M+
Cumulative TikTok views
125+
Qualified leads at one trade show
About Me

Strategy meets story.

I'm a Chicago-based Content Strategist and Marketing Leader who thrives at the intersection of product complexity and human connection. With experience at both a venture-backed energy startup and the U.S. division of a $10B+ global company, I've built scalable marketing programs from the ground up that actually move the needle.

My approach is simple: understand the audience deeply, position the product honestly, and deliver content that earns attention. Whether that's a white paper for enterprise buyers, a trade show booth that generates 125+ qualified leads, or a TikTok strategy that breaks through to 9 million views โ€” I bring the same rigor and creativity to every format.

Currently open to full-time and contract opportunities in content strategy, product marketing, and creative project management.

Content StrategyProduct Marketing Demand GenerationSEO / SEM Brand BuildingStorytelling Sales EnablementCampaign Management Public RelationsAudience Development Copy Editing
Career

Experience

Apr 2024 โ€“ Aug 2025
TrinaSolar US
Senior Content Marketing Specialist

Built and executed a comprehensive content strategy for new product releases across all US product lines, directing a team of 3 โ€” writer, graphic designer, and project manager.

  • Accelerated lead generation 47% within 3 months through targeted content strategies based on audience insights, SEO metrics, and performance analysis.
  • Improved email open rates 7% and CTR 1% in H1 2025 through data-driven newsletter optimization.
  • Led content strategy for the largest industry trade show, creating booth visuals and collateral that drove 125+ qualified leads.
  • Selected to lead US brand content strategy after earning the 3rd-highest performance review in the company within just 6 months.
Apr 2022 โ€“ Dec 2023
Energy Shares US
Social Media & Community Marketing Manager

Recruited by CMO to build and execute the company's full marketing funnel for a venture-backed energy startup.

  • Scaled audience reach 300% in 6 months through organic social, blogs, newsletter, and podcast content targeting retail investors.
  • Established the company's first lead pipeline by launching in-person event marketing, organic social strategy, and newsletter campaigns.
  • Partnered with global dev teams to implement GA4 conversion tracking and accurate attribution reporting in Looker dashboards.
Oct 2019 โ€“ Jan 2022
Quilters HQ
Product & Digital Marketing Specialist

Oversaw marketing for 3 locations with independent websites, newsletters, and social platforms.

  • Grew YouTube channel from zero to 5K+ subscribers and achieved monetization within 3 months; top video reached 160,000+ views.
  • Built TikTok presence from scratch with a short-form video strategy that reached 9M+ cumulative views.
  • Supported business expansion into a new, larger location through brand-aligned social media and print materials.
Selected Work

Portfolio

Filter:
Tech Stack

Tools & Skills

CRM & Automation
  • HubSpot
  • Marketo
  • Salesforce
  • Mailchimp
  • Klaviyo
  • Constant Contact
Analytics & SEO
  • Google Analytics 4
  • Google Search Console
  • Ahrefs
  • SEMrush
  • Looker
  • Google Trends
Advertising
  • Google Ads
  • LinkedIn Ads
  • Meta Business Suite
Design & Creative
  • Adobe Creative Suite
  • Canva
  • Figma
AI Tools
  • ChatGPT
  • Claude
  • NotebookLM
  • Napkin AI
Project Management
  • Asana
  • Monday.com
  • Jira
  • Confluence
  • Sprout Social
Credentials

Education & Certs

Undergraduate Degree
University of Kansas
BS in Strategic Communications
Minor in Business
May 2020
C
Claude Marketing Fundamentals
Claude Marketers by GrowthPair
2026
A
Agile Project Management Professional
Atlassian
2026
D
Digital Marketing Professional
Content Marketing Institute
2025
Let's Connect

Ready to work together?

Open to full-time remote or Chicago-based hybrid opportunities in content marketing, product marketing, and creative project management.